Search results for " ornamental plant"
showing 10 items of 15 documents
Ornacitrus: Citrus plants (Citrus spp.) as ornamentals
2019
Abstract The industrial production of citrus plants for ornamental use (ornacitrus) began in Italy at the end of the 1960s due to the need for many citrus nurseries to adapt their activities in a time of crisis for citriculture. Nowadays, the ornamental citrus nursery sector is a well-established industry in many European countries such as Portugal, Spain, Greece, and southern Italy. In Italy, nursery production of ornamental citrus plants has become prominent due to the gradual shutdown of many commercial citrus orchards. Currently, Italy maintains its leadership with more than 5.5 million ornacitrus plants produced annually. Ornamental citrus production regards mainly different cultivars …
Multilocus typing for characterization of ‘Candidatus Phytoplasma asteris’-related strains in several ornamental species in Italy
2018
Different ornamental plants showing symptoms referable to phytoplasma presence and collected between 1993 and 2015 in various floricultural areas in north and south of Italy, enclosing Sicily, resulted to be infected by ‘Candidatus Phytoplasma asteris’-related strains, and after PCR/RFLP identification on 16Sr gene were assigned to 16SrI-B subgroup. These infected samples were employed for phytoplasma strain differentiation on tuf, groel, rp and amp genes. In particular, the 23 phytoplasma strains employed were from hydrangea (5), primula (3), gentian (2), petunia (2) and gerbera (1) samples showing flower virescence; from gladiolus samples both in vivo and in micropropagation (2) showing t…
Scent of Jasmine Attracts Alien Invaders and Records on Citizen Science Platforms: Multiple Introductions of the Invasive Lacebug Corythauma ayyari (…
2020
Simple Summary The distribution of the lacebug Corythauma ayyari, a pest species associated to jasmine plants, has been updated using collections and citizen-science data. The path of introduction of this species in Italy has been inferred with molecular analysis. The results revealed an extent of occurrence in Italy wider than was previously known and the evidence of multiple introduction events. The work shows that citizen science can represent a further tool within the early warning information system for alien species introduction. Abstract The jasmine lacebug Corythauma ayyari is a pest of cultivated and ornamental plants mainly associated to Jasminum spp. This invasive insect is nativ…
Climate and socio-economic factors explain differences between observed and expected naturalization patterns of European plants around the world
2021
Pouteau, R., et al.
Consumers of flowers and ornamental plants: an eploratory survey in the Italian «Mezzogiorno» regions
2010
This paper aims to provide further knowledge of purchase and consumption behaviours with regard to flowers and ornamental plants in the regions of Italian «Mezzogiorno», as an acknowledgement of the centrality of final demand in the chain process. The knowledge of consumption process is fundamental either to the firm – in order to improve commercial strategies – or to competition authorities – with the purpose of implementing more effective policies. From the analysis carried out it emerges that flowers and ornamental plants consumption in the «Mezzogiorno» regions is characterised by a high penetration index and – just with regard to some commodities – by a low purchase frequency. Purchase…
Sicilian floriculture companies and the role of transport in increasing their competitiveness
2008
The aim of this study is to provide a deeper understanding of the Sicilian floriculture sector, which has recently become one of the most important on a regional and national scale. By analysing production, sales and logistical aspects of its production companies and specifically looking at aspects regarding transport logistics, this study highlights the sector operators. preference for road transport that offers better guarantees in terms of delivery speed with respect to other means of transport, an essential requirement for the transport of flowers and plants. However, operators are increasingly showing interest in alternative means of transport that may reduce transport time and, especi…
The competitive development of flowers and ornamentals firms through the use of web-marketing strategies: a survey in the convergence objective regio…
2011
The growth of ICT, and in particular the integrated use of internet within firm marketing strategies, has brought about deep changes at both sector and firm level. Firm processes have been drastically modified in their communication and promotional aspects. In particular, firmcustomer relationships are changing and therefore internet represents a preferential means, not only for transferring the firm image in the global communication, but above all in order to build a dialogue and a continuous interaction which contribute to consumers’ fidelization. This empirical research proposal is to be considered in the framework of “Business to Consumer” relationships and is addressed to the flowers a…
Suitability of a native South African shrub as pot plant
2006
Leonotis leonurus (L.) Br. Pubesc., also known as “lion’s ear” is a perennial shrub belonging to the Labiatae family and native to South Africa. The name of the genus derives from the Greek words leon (lion) and otòs (ear). The esthetic ornamental value of its bright orange inflorescence and its adaptation to a wide range of conditions have led a research to evaluate the suitability of L. leonurus as pot plant. Pot plants from one year rooted cuttings were grown in the Northern coast of Sicily; at the end of December, plants were pruned to 30 cm length and then moved to an unheated plastic greenhouse. Flowering started in April under protected cultivation and continued throughout the summer…
Valorizzazione produttiva della biodiversità in ambiente mediterraneo: il genere Hypericum
2014
Una conoscenza approfondita delle specie appartenenti al genere Hypericum, finalizzata alla loro introduzione negli ordinamenti colturali come specie di interesse industriale e/o ornamentale, comporta la dettagliata descrizione dei parametri morfologici e ambientali delle piante nei loro siti di vegetazione spontanea, e l’accertamento delle loro caratteristiche fitochimiche. Negli anni 2012-2013 è stata svolta un’attività di ricognizione a tale scopo. In Sicilia le perlustrazioni svolte hanno portato all'individuazione di 23 accessioni di H. perforatum, H. perfoliatum, H. pubescens, H. tetrapterum e H. calycinum; numerose altre se ne sono aggiunte, provenienti dall’appennino tosco-romagnolo…
Effect of Cutting Size and Basal Heat on Rooting of Micromeria fruticulosa Stem Cuttings
2017
Micromeria fruticulosa (Bertol.) Grande is a small pulviniform shrub, belonging to the Labiates, and characterized by twisted stems and pink-purple flowers. Endemic to Campania and Sicily (Italy), M. fruticulosa grows from sea level to 600 m altitude. This specie might be considered an excellent native plant for landscape purposes in Mediterranean areas because of its long flowering period, extending from November to June, and its tolerance to heat and drought. The exploitation of wild plants for ornamental purposes implies knowledge on the factors influencing the propagation methods. Root development of stem cuttings of M. fruticulosa was investigated in relation to basal heat and cutting …